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Product Optimisation Analyst

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We’re Shop Direct Ireland, the multi-award-winning company behind the exciting brand, Littlewoods Ireland. We’re the largest pure-play online retailer in Ireland and we’ve achieved significant growth in the last three years consistently outperforming the Irish retail market, with exciting plans to drive further growth in the coming years. We attract tens of thousands of new customers to our website each year and it’s our mission to make each and every customer interaction a fantastic experience.

We have an annual turnover of €90 million. LWI receive an average of more than 100 thousand website visits every day, with 77% of online sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our multi-category range of famous brands, market-leading technology and data capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,800 famous brands, including big name labels and our own exclusive brands. We have four hundred thousand customers and deliver 2.7 million products every year. We offer free delivery and free returns and our free click-and-collect service, Parcel Connect, delivers to over 1,000 stores across the country, increasing ease and convenience for customers.

Shop Direct is about to embark on the next stage of its transformation. The appointment of Henry Birch as CEO from the Rank Group in May 2018, coupled with the company’s determined growth plans to increase market share through investment in its brands, tech, a new warehouse and becoming even more customer-focused means there has never been a better time to join this ambitious business.

The role

We are looking for a Product Optimisation Analysts, focusing on the pricing strategy for Littlewoods Ireland.

You’ll work effectively with our new pricing software, analysing the quality and performance the software generates. Through your analysis you will lead on data recommendations, to generate reports that provide insight and innovation for our category teams. You’ll also load and maintain the prices across the whole website, including promotional modelling and analysis.

You’ll partner with colleagues across Skyways house who have a direct focus on Littlewoods Ireland, you’ll drive LWI agenda, working collaboratively with our category teams; Fashion, Home, Electrical and Developing Categories. You will also work closely with the Littlewoods Ireland team based in Dublin.


We know that our expectations are high, as are our ambitions as a business. We know that one candidate will not have all of the below experience.

The ideal candidate will have/be:

Pricing and analytics experience are a must, it would be advantageous if you have experience of implementing pricing strategy.

A strong retail background, with skills gained from a Pricing/ Analytical background

A high level of excel, SQL knowledge would be advantageous

A great communicator across a range of stakeholders, both internal and external

Passionate about driving new ways of working and generation of new processes.

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